Brief: A promotion package for a release of an album to include a music promo video, together with two of the following three options: A digipak for the album's release; a magazine advertisement for the digipak
Thursday, 9 February 2012
FINAL INSIDE LEFT PANEL FOR DIGIPAK
FINAL BACK COVER FOR DIGIPAK

We recieved negative feedback from the audience saying that the song titles do not make sense, therefore we re-aranged the order so that it displays a journey of Kairo's life improving with the positive titles at the end
FINAL FRONT COVER FOR DIGIPAK

Due to negative audience feedback we decided to change the image of the artist on the front cover. The audience thought the image on the first digipak was too cheesy and clashed with the genre hip hop. Therefore we decided to use a more serious photo for the front cover to show the artist is serious, hardworking and also represents star image, this photo goes well with the hip hop genre as from previous research we found that most hip hop artists have serious faces on there digipak covers to portray masuclinity and that they are serious about there career and life. He is looking straight into the camera which makes the audience feel more involved as well as portray confidence.
Wednesday, 4 January 2012
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