positive:
- there are many diffrent camera angles and shots such as the low angle shot on the bridge and also the high angle shot on the bridge
- clothing and settings (graffiti background) relate to the genre hip hop
- likes the unique idea of how the artist was portrayed as a gentleman and wearing a suit shows he's different to typical hip hop artists as he is portrayed as classy, sophisticated and decent
- likes the lighting in the day
- can see how digipak, advertisment and video are linked as the clothing and settings are the same also same theme on all
- improve the lighting
- used the streets more as it portrays hip hop
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