Evaluation Question 1

Evaluation Question 2

Evaluation question 3

Evaluation Question 4

Audience feedback

After watching the video they both said they liked the video and were both interested throughout the whole video.

positive:

• liked the settings as they portrayed the urban, hip hop industry
• the camera angles and shots were good as it followed the main artist
• liked the ending when the main artist walks towards the sunshine
• the digipak background as it was graffiti and relates to the genre
• the clothing
• praveena liked how the clothing was the same for all three products as it shows they are all linked and it makes it more recognisable

negative

• the ending could have been improved by both the male artist and female character walking into the sunshine together
• Jordan dislikes the fact that he is wearing the same clothing for all three products as he thinks it doesn't give the audience anything to look forward to and its boring
• felt the main artist was forcing it too much, it didn't look natural
• the lighting can be improved as its too dark and blurry

Audience Feedback

I played the song "sunshine" to a male and female and asked them what they would expect to see in the video.

They said:

• romanic love story
• settings would be either in a bar or on a beach
• urban settings
• bright summery clothes as it will be summer (for the female character high-waisted shorts with a tank top and for the male artist baggy jeans with high tops, shades and a chain)

for the digipak they expected:

• a close up image of the main artist
• the artist would be wearing the same outfit in the video and on the digipak to show they link

for the magazine advertisement they expected:

• Praveena said she would expect a full body shot of the main artist in the same clothing so all 3 products link
• Jordan said he would expect a close up shot with lighting such as a spotlight in the background

Audience feedback

positive:

• there are many diffrent camera angles and shots such as the low angle shot on the bridge and also the high angle shot on the bridge
• clothing and settings (graffiti background) relate to the genre hip hop
• likes the unique idea of how the artist was portrayed as a gentleman and wearing a suit shows he's different to typical hip hop artists as he is portrayed as classy, sophisticated and decent
• likes the lighting in the day
• can see how digipak, advertisment and video are linked as the clothing and settings are the same also same theme on all

negative:

• improve the lighting
• used the streets more as it portrays hip hop

CD (compact disk)

Final right side panel

FINAL INSIDE LEFT PANEL FOR DIGIPAK

Here we took of the artist and album name as it is already on the front cover and the audience thought it just repeats again and again therefore we took it of so the graffiti wall and nature stands out more and follows the theme

FINAL BACK COVER FOR DIGIPAK

We recieved negative feedback from the audience saying that the song titles do not make sense, therefore we re-aranged the order so that it displays a journey of Kairo's life improving with the positive titles at the end

FINAL FRONT COVER FOR DIGIPAK

Due to negative audience feedback we decided to change the image of the artist on the front cover. The audience thought the image on the first digipak was too cheesy and clashed with the genre hip hop. Therefore we decided to use a more serious photo for the front cover to show the artist is serious, hardworking and also represents star image, this photo goes well with the hip hop genre as from previous research we found that most hip hop artists have serious faces on there digipak covers to portray masuclinity and that they are serious about there career and life. He is looking straight into the camera which makes the audience feel more involved as well as portray confidence.