We played our song to Azim and Gurpreet and asked for their feedback on what they would expect to see in the video. When Azim was asked what would you expect to see he said girls in revealing clothes and a black rapper with kanerows as this is typical of the genre and urban. However we have decided to challenge these conventions by dressing the female character in classy, sophisticated clothes so that she is not portrayed as an object. Also we will be using Usmaan who is asian for the main artist to portray hip hop has a diversity of cultures and races. Similarily when gurpreet was asked the same question he also said girls in revealing clothes but also added that he would expect to see the main artist wearing baggy clothes. We have decided to dress the main artist in baggy typical urban clothes but also classy and sophisticated clothes to develop conventions and display he is unique and classy.
We also asked where the settings should be, Gurpreet said he would expect it to be in urban areas or a park, Azim elaborated by saying he would expect to see the neighbourhood where the artist grew up in. From my research i found many hip hop artists have shot there videos in the neighbourhood they grew up in by showing the streets, graffiti walls, friends and family therefore we have decided to use this as an inspiration for our setting.
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