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Tuesday, 15 November 2011
Friday, 11 November 2011
Thursday, 10 November 2011
Storyboard - First Draft
This was our first draft for our story board, however when our group got together to listen to the song while examining the story board we realised the story did not go with the music well as the beggining location was a bedroom, although the beat and tempo was very fast. Moreover the locations were too simple and the story was typical and unoriginal. Another problem was the ending as it ended as the artist waking up and it all being a dream. Howeover this techinque of the whole music video being a dream is disapointing for the audience therefore we decided for our second story board we will change this idea as well as the locations.
Wednesday, 9 November 2011
Wednesday, 2 November 2011
Audience Research
We also played back our song to another group which included four 17-18year olds as this age group is our target audience. We asked them what they would expect to see in the music video. From this research we found that a typical expected setting would be the urban streets to show where the artist is from and his neighbourhood, also thats where typically young people are seen these day Another expected setting was a club, this was expected as most hip hop videos are shot in clubs as they display hip hop conventions such as dancing, music, alcohol and women being seen as objects. Usmaan from the video mentioned that most people go to clubs to have fun and enjoy themselves and meet a lot of new people there. We as a group decided that we would consider using a club for the setting as it is highly associated and representitive of hip hop, it would also be a good setting for a love story to develop between the main artist and female character. However we found there will be problems trying to use a club for the setting as its very dark in clubs therefore as an outcome our lighting will be poor. Moreover it may be too crowded and busy to shoot the video as there may be many distractions or there may be certain restrictions from shooting in the club.
Similarily for the narrative they suggested a love story developing as using the club as a setting. For the clothing Ziggi from the video said he would expect to see the artist in jeans, baggy jumper and a hoody which is the typical gangster look, most of our research suggested the same thing therefore we will be dressing our artist in a typical casual urban look such as baggy jeans and a hooded jacket although we will also be giving him another look which will be the complete opposite to portray him as unique so that he will stand out from your everyday typical hip hop artists. Usmaan suggested the artist wearing expensive clothes such as Designers like Gucci, this follows the hip hop convention of portraying money which demonstrates how hip hop artists like the glamorous lifestyle. For a unique feature to make our video stand out they also suggested that we involve the female character more by giving her a major role so that the video is not just dominated by the males. In the hip hop industry, the music videos are always dominated by the males and women are always shown as objects in revealing clothes. We will challenge and develop this convention by giving the female more of a major role as they suggested and also dressing her in classy, sophisticated clothes so that she is not typically portrayed as an object.
Analysis of questionnaire
View more presentations from NishaRait.
Audience Research
We played our song to Azim and Gurpreet and asked for their feedback on what they would expect to see in the video. When Azim was asked what would you expect to see he said girls in revealing clothes and a black rapper with kanerows as this is typical of the genre and urban. However we have decided to challenge these conventions by dressing the female character in classy, sophisticated clothes so that she is not portrayed as an object. Also we will be using Usmaan who is asian for the main artist to portray hip hop has a diversity of cultures and races. Similarily when gurpreet was asked the same question he also said girls in revealing clothes but also added that he would expect to see the main artist wearing baggy clothes. We have decided to dress the main artist in baggy typical urban clothes but also classy and sophisticated clothes to develop conventions and display he is unique and classy.
We also asked where the settings should be, Gurpreet said he would expect it to be in urban areas or a park, Azim elaborated by saying he would expect to see the neighbourhood where the artist grew up in. From my research i found many hip hop artists have shot there videos in the neighbourhood they grew up in by showing the streets, graffiti walls, friends and family therefore we have decided to use this as an inspiration for our setting.
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