Conventions of a music video

• the camera always focusses on the main atrist/band
• mainly close ups and medium shots are used to show who the main artist is
• lighting
• the lyrics always follow the visuals
• lip synicing
• the song is usuall 3-4mins long
• colours help set the mood and also portray the genre
• the pace of editing follows the beat
• song is played in back
• range of camera angles used to focus on main things to help portray genre
• lighting